<?xml version="1.0" encoding="UTF-8"?>
<TED_EXPORT><NOTICE_DATA><NO_DOC_EXT>2026-160507</NO_DOC_EXT><DOC_ID>004795-2026</DOC_ID><URI_DOC>https://www.find-tender.service.gov.uk/Notice/004795-2026</URI_DOC><PUBLISHED>2026-01-20T12:39:56Z</PUBLISHED></NOTICE_DATA><FORM_SECTION>
    <UK2_2023 FORM="UK2" LEGAL_BASIS="2023/54">
      <id>004795-2026</id>
      <date>2026-01-20T12:39:56Z</date>
      <tag>planningUpdate</tag>
      <initiationType>tender</initiationType>
      <previousNotice>004727-2026</previousNotice>
      <ocid>ocds-h6vhtk-05efd7</ocid>
      <parties>
        <name>Transport for Wales</name>
        <id>GB-COH-09476013</id>
        <identifier>
          <scheme>GB-COH</scheme>
          <id>09476013</id>
        </identifier>
        <address>
          <streetAddress>3 Llys Cadwyn</streetAddress>
          <locality>Pontypridd</locality>
          <postalCode>CF37 4TH</postalCode>
          <country>GB</country>
          <countryName>United Kingdom</countryName>
          <region>UKL15</region>
        </address>
        <contactPoint>
          <name>Rachel Probert</name>
          <email>supplychain@tfw.wales</email>
        </contactPoint>
        <roles>buyer</roles>
        <details>
          <url>https://tfw.wales/</url>
          <classifications>
            <scheme>UK_CA_TYPE</scheme>
            <id>publicAuthoritySubCentralGovernment</id>
          </classifications>
          <classifications>
            <scheme>UK_CA_DEVOLVED_REGULATIONS</scheme>
            <id>GB-WLS</id>
          </classifications>
        </details>
      </parties>
      <buyer>
        <id>GB-COH-09476013</id>
        <name>Transport for Wales</name>
      </buyer>
      <planning>
        <milestones>
          <id>1</id>
          <type>engagement</type>
          <description>
            <p>Transport for Wales (TfW) will host a Supplier Engagement Event on:</p>
            <p>Date: Wednesday 11 February 2026</p>
            <p>Time: 2:00pm – 4:00pm</p>
            <p>Location: Details will be provided after registration.</p>
            <p>**All suppliers wishing to attend, must complete the registration form by 8am Monday 9th February 2026 (see link below) to secure a place.**</p>
            <p>Event Agenda:</p>
            <p>Welcome and introductions</p>
            <p>Housekeeping</p>
            <p>Background</p>
            <p>Procurement strategy</p>
            <p>Lotting structure</p>
            <p>Tender process</p>
            <p>Timeline</p>
            <p>Questions and answers</p>
            <p>If you would like to take part but cannot attend in person, please still complete the registration form and select the option to receive the Supplier Engagement presentation pack.</p>
            <p>Please use this link to register.  https://forms.office.com/e/M4vV0HTVxX</p>
            <p>If you have issues with the link, please copy and paste the following into your browser. </p>
            <p>https://forms.office.com/e/M4vV0HTVxX</p>
            <p>Please register by 8am Monday 9th February 2026, to secure your place at the Supplier Engagement Event on the 11th February 2026.</p>
          </description>
          <dueDate>2026-02-11T23:59:59+00:00</dueDate>
          <status>scheduled</status>
        </milestones>
      </planning>
      <tender>
        <id>C001301.00</id>
        <title>Marketing Services</title>
        <description>
          <p>TfW is looking to procure a Marketing Services Multi Lot Framework that will enable us to continue building and establishing our accessible, bilingual, distinctive and multimodal brand at a pivotal point in our development. </p>
          <p>The future procurement is expected to be structured into four distinct lots, each covering a specialist area of marketing delivery:</p>
          <p>Lot 1. Digital and Performance Marketing</p>
          <p>Provide expert digital and performance marketing across all digital channels (owned, earned and paid) to drive customer acquisition and retention, enhance customer experience and drive modal shift. Optimise targeting and analytics to drive measurable ROI. </p>
          <p>Lot 2. Marketing Effectiveness and Evaluation </p>
          <p>Measure and evaluate campaign and brand performance through advanced econometrics, attribution modelling, and ongoing insights. This includes ROI analysis, revenue attribution, assessing media impact, investment allocation, and providing strategic recommendations.</p>
          <p>Lot 3. Creative and Advertising Campaigns</p>
          <p>Provide creative expertise to design, deliver and manage impactful advertising campaigns (content production and asset delivery) across paid, owned, and earned channels to maximise growth and commercial revenues. Harness insight-driven strategies and ideas to shape our brand and marketing direction, backed by solid research, testing, and ongoing optimisation for agile, tactical, and behavioural campaigns.</p>
          <p>Lot 4. Events and Brand Activation</p>
          <p>Plan, manage, and deliver on-brand experiential and consumer events aligned with marketing strategies and campaigns, conferences and exhibitions. Provide end-to-end services such as staffing, AV, talent booking, brand activations, and full logistics for all experiential activities.</p>
        </description>
        <items>
          <id>1</id>
          <additionalClassifications>
            <scheme>CPV</scheme>
            <id>79342000</id>
          </additionalClassifications>
          <additionalClassifications>
            <scheme>CPV</scheme>
            <id>79952000</id>
          </additionalClassifications>
          <additionalClassifications>
            <scheme>CPV</scheme>
            <id>79340000</id>
          </additionalClassifications>
          <deliveryAddresses>
            <region>UKL</region>
          </deliveryAddresses>
          <relatedLot>1</relatedLot>
        </items>
        <value>
          <amountGross>44400000</amountGross>
          <amount>36999999</amount>
          <currency>GBP</currency>
        </value>
        <mainProcurementCategory>services</mainProcurementCategory>
        <aboveThreshold>true</aboveThreshold>
        <techniques>
          <hasFrameworkAgreement>true</hasFrameworkAgreement>
        </techniques>
        <lots>
          <id>1</id>
          <suitability>
            <sme>true</sme>
          </suitability>
          <contractPeriod>
            <startDate>2026-07-06T00:00:00+01:00</startDate>
            <endDate>2030-10-31T23:59:59+00:00</endDate>
          </contractPeriod>
        </lots>
        <communication>
          <futureNoticeDate>2026-03-02T23:59:59+00:00</futureNoticeDate>
        </communication>
        <amendments>
          <description>
            <p>Edit for clarity of registration response date.</p>
          </description>
        </amendments>
      </tender>
      <language>en</language>
    </UK2_2023>
  </FORM_SECTION></TED_EXPORT>
