<?xml version="1.0" encoding="UTF-8"?>
<TED_EXPORT><NOTICE_DATA><NO_DOC_EXT>2026-450024</NO_DOC_EXT><DOC_ID>004680-2026</DOC_ID><URI_DOC>https://www.find-tender.service.gov.uk/Notice/004680-2026</URI_DOC><PUBLISHED>2026-01-20T10:46:10Z</PUBLISHED></NOTICE_DATA><FORM_SECTION>
    <UK5_2023 FORM="UK5" LEGAL_BASIS="2023/54">
      <ocid>ocds-h6vhtk-0609a0</ocid>
      <id>004680-2026</id>
      <date>2026-01-20T10:46:10Z</date>
      <tag>award</tag>
      <tag>contract</tag>
      <initiationType>tender</initiationType>
      <parties>
        <name>Agriculture and Horticulture Development Board</name>
        <id>GB-PPON-PBHX-8363-MBBV</id>
        <identifier>
          <scheme>GB-PPON</scheme>
          <id>PBHX-8363-MBBV</id>
        </identifier>
        <address>
          <streetAddress>Middlemarch Business Park, Siskin Parkway East</streetAddress>
          <locality>Coventry</locality>
          <postalCode>CV3 4PE</postalCode>
          <country>GB</country>
          <countryName>United Kingdom</countryName>
          <region>UKG13</region>
        </address>
        <contactPoint>
          <name>Sarah Waters</name>
          <email>procurement@ahdb.org.uk</email>
        </contactPoint>
        <roles>buyer</roles>
        <details>
          <url>http://www.ahdb.org.uk</url>
          <classifications>
            <scheme>UK_CA_TYPE</scheme>
            <id>publicAuthorityCentralGovernment</id>
          </classifications>
        </details>
      </parties>
      <parties>
        <name>ASDA STORES LIMITED</name>
        <id>GB-COH-00464777</id>
        <identifier>
          <scheme>GB-COH</scheme>
          <id>00464777</id>
        </identifier>
        <address>
          <streetAddress>Asda House</streetAddress>
          <locality>Great Wilson Street</locality>
          <postalCode>LS11 5AD</postalCode>
          <country>GB</country>
          <countryName>United Kingdom</countryName>
          <region>UKE42</region>
        </address>
        <contactPoint>
          <email>pharmacyservices@asda.uk</email>
        </contactPoint>
        <roles>supplier</roles>
        <details>
          <url>http://www.asda.com</url>
          <scale>large</scale>
          <vcse>false</vcse>
        </details>
      </parties>
      <parties>
        <name>Tesco</name>
        <id>GB-COH-00445790</id>
        <identifier>
          <scheme>GB-COH</scheme>
          <id>00445790</id>
        </identifier>
        <address>
          <streetAddress>Tesco House, Shire Park, Kestrel Way</streetAddress>
          <locality>Welwyn Garden City</locality>
          <postalCode>AL7 1GA</postalCode>
          <country>GB</country>
          <countryName>United Kingdom</countryName>
          <region>UKH23</region>
        </address>
        <contactPoint>
          <email>example@tesco.com</email>
        </contactPoint>
        <roles>supplier</roles>
        <details>
          <url>https://www.tesco.com</url>
          <scale>large</scale>
          <vcse>false</vcse>
        </details>
      </parties>
      <parties>
        <name>Morrisons Groceries</name>
        <id>GB-COH-00776224</id>
        <identifier>
          <scheme>GB-COH</scheme>
          <id>00776224</id>
        </identifier>
        <address>
          <streetAddress>71 Gain Ln</streetAddress>
          <locality>Bradford</locality>
          <postalCode>BD3 7DL</postalCode>
          <country>GB</country>
          <countryName>United Kingdom</countryName>
          <region>UKE41</region>
        </address>
        <contactPoint>
          <email>morrisonspharmacy.Totnes@morrisonsplc.co.uk</email>
        </contactPoint>
        <roles>supplier</roles>
        <details>
          <url>http://www.morrisons.com</url>
          <scale>large</scale>
          <vcse>false</vcse>
        </details>
      </parties>
      <parties>
        <name>Sainsburys Supermarkets</name>
        <id>GB-COH-03261722</id>
        <identifier>
          <scheme>GB-COH</scheme>
          <id>03261722</id>
        </identifier>
        <address>
          <streetAddress>33 Charterhouse Street</streetAddress>
          <locality>London</locality>
          <postalCode>EC1M 6HA</postalCode>
          <country>GB</country>
          <countryName>United Kingdom</countryName>
          <region>UKI43</region>
        </address>
        <contactPoint>
          <email>example@sainsbury.com</email>
        </contactPoint>
        <roles>supplier</roles>
        <details>
          <url>https://www.sainsburys.co.uk</url>
          <scale>large</scale>
          <vcse>false</vcse>
        </details>
      </parties>
      <parties>
        <name>Waitrose Limited</name>
        <id>GB-COH-00099405</id>
        <identifier>
          <scheme>GB-COH</scheme>
          <id>00099405</id>
        </identifier>
        <address>
          <streetAddress>1 Drummond Gate, Pimlico</streetAddress>
          <locality>London</locality>
          <postalCode>SW1V 2QQ</postalCode>
          <country>GB</country>
          <countryName>United Kingdom</countryName>
          <region>UKI32</region>
        </address>
        <contactPoint>
          <email>example@waitrose.com</email>
        </contactPoint>
        <roles>supplier</roles>
        <details>
          <url>https://www.waitrose.com/</url>
          <scale>large</scale>
          <vcse>false</vcse>
        </details>
      </parties>
      <parties>
        <name>CO-OP WHOLESALE LIMITED</name>
        <id>GB-COH-00980790</id>
        <identifier>
          <scheme>GB-COH</scheme>
          <id>00980790</id>
        </identifier>
        <address>
          <streetAddress>Member Support Centre Waldo Way</streetAddress>
          <locality>Scunthorpe</locality>
          <postalCode>DN15 9GE</postalCode>
          <country>GB</country>
          <countryName>United Kingdom</countryName>
          <region>UKE13</region>
        </address>
        <contactPoint>
          <email>example@coopwholesale.co.uk</email>
        </contactPoint>
        <roles>supplier</roles>
        <details>
          <url>https://www.coopwholesale.co.uk/</url>
          <scale>large</scale>
          <vcse>false</vcse>
        </details>
      </parties>
      <parties>
        <name>ALDI Supermarket</name>
        <id>GB-COH-02333320</id>
        <identifier>
          <scheme>GB-COH</scheme>
          <id>02333320</id>
        </identifier>
        <address>
          <streetAddress>Holly Lane, Atherstone</streetAddress>
          <locality>Warwickshire</locality>
          <postalCode>CV9 2SQ</postalCode>
          <country>GB</country>
          <countryName>United Kingdom</countryName>
          <region>UKG13</region>
        </address>
        <contactPoint>
          <email>example@aldi.com</email>
        </contactPoint>
        <roles>supplier</roles>
        <details>
          <url>https://www.aldi.co.uk/corporate</url>
          <scale>large</scale>
          <vcse>false</vcse>
        </details>
      </parties>
      <parties>
        <name>Lidl</name>
        <id>GB-COH-02816429</id>
        <identifier>
          <scheme>GB-COH</scheme>
          <id>02816429</id>
        </identifier>
        <address>
          <streetAddress>Lidl House, 14 Kingston Road</streetAddress>
          <locality>Surbiton</locality>
          <postalCode>KT5 9NU</postalCode>
          <country>GB</country>
          <countryName>United Kingdom</countryName>
          <region>UKI63</region>
        </address>
        <contactPoint>
          <email>example@lidl.com</email>
        </contactPoint>
        <roles>supplier</roles>
        <details>
          <url>https://www.lidl.co.uk/</url>
          <scale>large</scale>
          <vcse>false</vcse>
        </details>
      </parties>
      <parties>
        <name>Marks and Spencer</name>
        <id>GB-COH-00214436</id>
        <identifier>
          <scheme>GB-COH</scheme>
          <id>00214436</id>
        </identifier>
        <address>
          <streetAddress>Waterside House, 35 North Wharf Road</streetAddress>
          <locality>London</locality>
          <postalCode>W2 1NW</postalCode>
          <country>GB</country>
          <countryName>United Kingdom</countryName>
          <region>UKI32</region>
        </address>
        <contactPoint>
          <email>example@marksandspencer.com</email>
        </contactPoint>
        <roles>supplier</roles>
        <details>
          <url>https://corporate.marksandspencer.com</url>
          <scale>large</scale>
          <vcse>false</vcse>
        </details>
      </parties>
      <buyer>
        <id>GB-PPON-PBHX-8363-MBBV</id>
        <name>Agriculture and Horticulture Development Board</name>
      </buyer>
      <tender>
        <id>STA10266</id>
        <title>AHDB Consumer marketing campaigns &amp; key consumer messages at consumer point of purchase.</title>
        <description>
          <p>To promote AHDB Consumer marketing campaigns &amp; key consumer messages at consumer point of purchase. Key</p>
          <p>campaigns throughout the year include Lets Eat Balanced, Love Lamb week, Love Pork campaigns, Great BritishBeef</p>
          <p>Week &amp; positive health messaging activity. Historically and for 2026- 2027 areas that AHDB will be purchasing include:</p>
          <p>Recipe static and tear off leaflets, aisle fins and flags &amp; other in fixture promotion, Digital promotion mechanics</p>
          <p>(banners, featured product space, digital ads), retailer magazine advertorials, On pack stickers. This exemptions covers</p>
          <p>activity for all AHDB sectors which engage in this type of activity, so the amount of exemption sought reflects this . This</p>
          <p>activity links the wider consumer marketing campaign(s) to point of purchase, increasing recognition and likelihood to</p>
          <p>purchase</p>
        </description>
        <status>complete</status>
        <procurementMethod>direct</procurementMethod>
        <procurementMethodDetails>Direct award</procurementMethodDetails>
        <procurementMethodRationale>
          <p>There is no opportunity to seek competitive quotes as retailers manage this process with their chosen suppliers or in house</p>
          <p>teams. We have chosen to support larger food retailers to increase visibility for our campaigns. The STA covered 9 contracts.</p>
        </procurementMethodRationale>
        <procurementMethodRationaleClassifications>
          <id>urgency</id>
        </procurementMethodRationaleClassifications>
        <lots>
          <id>1</id>
          <status>complete</status>
        </lots>
        <documents>
          <id>conflictOfInterest</id>
          <documentType>conflictOfInterest</documentType>
          <description>
            <p>Not published</p>
          </description>
          <url>https://www.find-tender.service.gov.uk/Notice/Attachment/conflictOfInterest</url>
          <format/>
        </documents>
        <riskDetails>
          <p>There is no opportunity to seek competitive quotes as retailers manage this process with their chosen suppliers or in house</p>
          <p>teams. We have chosen to support larger food retailers to increase visibility for our campaigns</p>
        </riskDetails>
      </tender>
      <awards>
        <id>1</id>
        <title>AHDB Consumer marketing campaigns &amp; key consumer messages at consumer point of purchase</title>
        <status>pending</status>
        <value>
          <amountGross>94444</amountGross>
          <amount>78703</amount>
          <currency>GBP</currency>
        </value>
        <mainProcurementCategory>services</mainProcurementCategory>
        <aboveThreshold>true</aboveThreshold>
        <suppliers>
          <id>GB-COH-00464777</id>
        </suppliers>
        <items>
          <id>1</id>
          <additionalClassifications>
            <scheme>CPV</scheme>
            <id>79342100</id>
          </additionalClassifications>
          <deliveryAddresses>
            <region>UK</region>
          </deliveryAddresses>
          <relatedLot>1</relatedLot>
        </items>
        <contractPeriod>
          <startDate>2026-04-01T00:00:00+01:00</startDate>
          <endDate>2027-03-31T23:59:59+01:00</endDate>
        </contractPeriod>
        <relatedLots>1</relatedLots>
      </awards>
      <awards>
        <id>2</id>
        <title>AHDB Consumer marketing campaigns &amp; key consumer messages at consumer point of purchase</title>
        <status>pending</status>
        <value>
          <amountGross>94444</amountGross>
          <amount>78703</amount>
          <currency>GBP</currency>
        </value>
        <mainProcurementCategory>services</mainProcurementCategory>
        <aboveThreshold>true</aboveThreshold>
        <suppliers>
          <id>GB-COH-00445790</id>
        </suppliers>
        <items>
          <id>1</id>
          <additionalClassifications>
            <scheme>CPV</scheme>
            <id>79342100</id>
          </additionalClassifications>
          <deliveryAddresses>
            <region>UK</region>
          </deliveryAddresses>
          <relatedLot>1</relatedLot>
        </items>
        <contractPeriod>
          <startDate>2026-04-01T00:00:00+01:00</startDate>
          <endDate>2027-03-31T23:59:59+01:00</endDate>
        </contractPeriod>
        <relatedLots>1</relatedLots>
      </awards>
      <awards>
        <id>3</id>
        <title>AHDB Consumer marketing campaigns &amp; key consumer messages at consumer point of purchase</title>
        <status>pending</status>
        <value>
          <amountGross>94444</amountGross>
          <amount>78703</amount>
          <currency>GBP</currency>
        </value>
        <mainProcurementCategory>services</mainProcurementCategory>
        <aboveThreshold>true</aboveThreshold>
        <suppliers>
          <id>GB-COH-00776224</id>
        </suppliers>
        <items>
          <id>1</id>
          <additionalClassifications>
            <scheme>CPV</scheme>
            <id>79342100</id>
          </additionalClassifications>
          <deliveryAddresses>
            <region>UK</region>
          </deliveryAddresses>
          <relatedLot>1</relatedLot>
        </items>
        <contractPeriod>
          <startDate>2026-04-01T00:00:00+01:00</startDate>
          <endDate>2027-03-31T23:59:59+01:00</endDate>
        </contractPeriod>
        <relatedLots>1</relatedLots>
      </awards>
      <awards>
        <id>4</id>
        <title>AHDB Consumer marketing campaigns &amp; key consumer messages at consumer point of purchase</title>
        <status>pending</status>
        <value>
          <amountGross>94444</amountGross>
          <amount>78703</amount>
          <currency>GBP</currency>
        </value>
        <mainProcurementCategory>services</mainProcurementCategory>
        <aboveThreshold>true</aboveThreshold>
        <suppliers>
          <id>GB-COH-03261722</id>
        </suppliers>
        <items>
          <id>1</id>
          <additionalClassifications>
            <scheme>CPV</scheme>
            <id>79342100</id>
          </additionalClassifications>
          <deliveryAddresses>
            <region>UK</region>
          </deliveryAddresses>
          <relatedLot>1</relatedLot>
        </items>
        <contractPeriod>
          <startDate>2026-04-01T00:00:00+01:00</startDate>
          <endDate>2027-03-31T23:59:59+01:00</endDate>
        </contractPeriod>
        <relatedLots>1</relatedLots>
      </awards>
      <awards>
        <id>5</id>
        <title>AHDB Consumer marketing campaigns &amp; key consumer messages at consumer point of purchase.</title>
        <status>pending</status>
        <value>
          <amountGross>94444</amountGross>
          <amount>78703</amount>
          <currency>GBP</currency>
        </value>
        <mainProcurementCategory>services</mainProcurementCategory>
        <aboveThreshold>true</aboveThreshold>
        <suppliers>
          <id>GB-COH-00099405</id>
        </suppliers>
        <items>
          <id>1</id>
          <additionalClassifications>
            <scheme>CPV</scheme>
            <id>79342100</id>
          </additionalClassifications>
          <deliveryAddresses>
            <region>UK</region>
          </deliveryAddresses>
          <relatedLot>1</relatedLot>
        </items>
        <contractPeriod>
          <startDate>2026-04-01T00:00:00+01:00</startDate>
          <endDate>2027-03-31T23:59:59+01:00</endDate>
        </contractPeriod>
        <relatedLots>1</relatedLots>
      </awards>
      <awards>
        <id>6</id>
        <title>AHDB Consumer marketing campaigns &amp; key consumer messages at consumer point of purchase</title>
        <status>pending</status>
        <value>
          <amountGross>94444</amountGross>
          <amount>78703</amount>
          <currency>GBP</currency>
        </value>
        <mainProcurementCategory>services</mainProcurementCategory>
        <aboveThreshold>true</aboveThreshold>
        <suppliers>
          <id>GB-COH-00980790</id>
        </suppliers>
        <items>
          <id>1</id>
          <additionalClassifications>
            <scheme>CPV</scheme>
            <id>79342100</id>
          </additionalClassifications>
          <deliveryAddresses>
            <region>UK</region>
          </deliveryAddresses>
          <relatedLot>1</relatedLot>
        </items>
        <contractPeriod>
          <startDate>2026-04-01T00:00:00+01:00</startDate>
          <endDate>2027-03-31T23:59:59+01:00</endDate>
        </contractPeriod>
        <relatedLots>1</relatedLots>
      </awards>
      <awards>
        <id>7</id>
        <title>AHDB Consumer marketing campaigns &amp; key consumer messages at consumer point of purchase</title>
        <status>pending</status>
        <value>
          <amountGross>94444</amountGross>
          <amount>78703</amount>
          <currency>GBP</currency>
        </value>
        <mainProcurementCategory>services</mainProcurementCategory>
        <aboveThreshold>true</aboveThreshold>
        <suppliers>
          <id>GB-COH-02333320</id>
        </suppliers>
        <items>
          <id>1</id>
          <additionalClassifications>
            <scheme>CPV</scheme>
            <id>79342100</id>
          </additionalClassifications>
          <deliveryAddresses>
            <region>UK</region>
          </deliveryAddresses>
          <relatedLot>1</relatedLot>
        </items>
        <contractPeriod>
          <startDate>2026-04-01T00:00:00+01:00</startDate>
          <endDate>2027-03-31T23:59:59+01:00</endDate>
        </contractPeriod>
        <relatedLots>1</relatedLots>
      </awards>
      <awards>
        <id>8</id>
        <title>AHDB Consumer marketing campaigns &amp; key consumer messages at consumer point of purchase</title>
        <status>pending</status>
        <value>
          <amountGross>94444</amountGross>
          <amount>78703</amount>
          <currency>GBP</currency>
        </value>
        <mainProcurementCategory>services</mainProcurementCategory>
        <aboveThreshold>true</aboveThreshold>
        <suppliers>
          <id>GB-COH-02816429</id>
        </suppliers>
        <items>
          <id>1</id>
          <additionalClassifications>
            <scheme>CPV</scheme>
            <id>79342100</id>
          </additionalClassifications>
          <deliveryAddresses>
            <region>UK</region>
          </deliveryAddresses>
          <relatedLot>1</relatedLot>
        </items>
        <contractPeriod>
          <startDate>2026-04-01T00:00:00+01:00</startDate>
          <endDate>2027-03-31T23:59:59+01:00</endDate>
        </contractPeriod>
        <relatedLots>1</relatedLots>
      </awards>
      <awards>
        <id>9</id>
        <title>AHDB Consumer marketing campaigns &amp; key consumer messages at consumer point of purchase</title>
        <status>pending</status>
        <value>
          <amountGross>94444</amountGross>
          <amount>78703</amount>
          <currency>GBP</currency>
        </value>
        <mainProcurementCategory>services</mainProcurementCategory>
        <aboveThreshold>true</aboveThreshold>
        <suppliers>
          <id>GB-COH-00214436</id>
        </suppliers>
        <items>
          <id>1</id>
          <additionalClassifications>
            <scheme>CPV</scheme>
            <id>79342100</id>
          </additionalClassifications>
          <deliveryAddresses>
            <region>UK</region>
          </deliveryAddresses>
          <relatedLot>1</relatedLot>
        </items>
        <contractPeriod>
          <startDate>2026-04-01T00:00:00+01:00</startDate>
          <endDate>2027-03-31T23:59:59+01:00</endDate>
        </contractPeriod>
        <relatedLots>1</relatedLots>
      </awards>
      <contracts>
        <id>1</id>
        <status>pending</status>
        <milestones>
          <id>1</id>
          <type>futureSignatureDate</type>
          <dueDate>2026-02-02T23:59:59Z</dueDate>
          <status>scheduled</status>
        </milestones>
      </contracts>
      <contracts>
        <id>2</id>
        <status>pending</status>
        <milestones>
          <id>1</id>
          <type>futureSignatureDate</type>
          <dueDate>2026-02-02T23:59:59Z</dueDate>
          <status>scheduled</status>
        </milestones>
      </contracts>
      <contracts>
        <id>3</id>
        <status>pending</status>
        <milestones>
          <id>1</id>
          <type>futureSignatureDate</type>
          <dueDate>2026-02-02T23:59:59Z</dueDate>
          <status>scheduled</status>
        </milestones>
      </contracts>
      <contracts>
        <id>4</id>
        <status>pending</status>
        <milestones>
          <id>1</id>
          <type>futureSignatureDate</type>
          <dueDate>2026-02-02T23:59:59Z</dueDate>
          <status>scheduled</status>
        </milestones>
      </contracts>
      <contracts>
        <id>5</id>
        <status>pending</status>
        <milestones>
          <id>1</id>
          <type>futureSignatureDate</type>
          <dueDate>2026-02-02T23:59:59Z</dueDate>
          <status>scheduled</status>
        </milestones>
      </contracts>
      <contracts>
        <id>6</id>
        <status>pending</status>
        <milestones>
          <id>1</id>
          <type>futureSignatureDate</type>
          <dueDate>2026-02-02T23:59:59Z</dueDate>
          <status>scheduled</status>
        </milestones>
      </contracts>
      <contracts>
        <id>7</id>
        <status>pending</status>
        <milestones>
          <id>1</id>
          <type>futureSignatureDate</type>
          <dueDate>2026-02-02T23:59:59Z</dueDate>
          <status>scheduled</status>
        </milestones>
      </contracts>
      <contracts>
        <id>8</id>
        <status>pending</status>
        <milestones>
          <id>1</id>
          <type>futureSignatureDate</type>
          <dueDate>2026-02-02T23:59:59Z</dueDate>
          <status>scheduled</status>
        </milestones>
      </contracts>
      <contracts>
        <id>9</id>
        <status>pending</status>
        <milestones>
          <id>1</id>
          <type>futureSignatureDate</type>
          <dueDate>2026-02-02T23:59:59Z</dueDate>
          <status>scheduled</status>
        </milestones>
      </contracts>
      <language>en</language>
    </UK5_2023>
  </FORM_SECTION></TED_EXPORT>
